Something to Ponder

What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others - Pericles

!NEXT SHOP UPDATE!

more beads coming late April. jewelry supply destash in progress NOW.

Tuesday, February 15, 2011

Annual Review

I just had mine at work and it went well.  Today is my three year anniversary with Etsy, so I thought I'd go over my accomplishments and struggles before asking for feedback from you all.  And this happens to be my 400th KBS post.  Wow!

Even though I opened my Etsy shop on February 15th, 2008, I didn't get my first sale until March 26th.  My friend Cassie scooped up some nuggets.  I think she felt sorry for me that I hadn't had any sales yet.  And she was the reason why I started selling on Etsy in the first place.  Some pieces of jewelry I had made and other beads sold, but it wasn't until May that I had my first 'real' customer (meaning it was friends or family buying pieces to help improve my rating and my sales #s).  In June, Lorelei bought some beads from me.  I was new to Etsy and hadn't started following blogs yet, so I had no clue what a massive following she had or how successful she was at making/selling jewelry.  I was just thrilled to have a new customer.  Little did I know that she would become one of my best friends, which is really so much more valuable to me than all of my sales combined.

My Etsy business slowly grew, as did my photography abilities.  Looking back, I wonder what I was thinking using the lighting I did or the backgrounds I chose.  I think I have come far in some aspects.  But others, I don't feel or see the growth.  So many of my bead designs are the same.  I like spirals and waves and swirls and have consistently stuck with those over the years in making new beads.  Something about the way the rod of glass moves in and out of the flame to make those waves and swirls is so calming for me.  I'm always a little take aback when someone says that my beads are getting so much better or so much cooler.  I'm stuck in my own mindset of doing what I do.  I'm just melting glass, like I have for the last five years.  Perhaps the novelty has worn off a little?  Or perhaps I have nothing to compare my work to because I follow so few other lampworkers (the ones I do follow all have their own styles that are much different from my own)?  I don't know, but I am always thankful for the compliments.

Over the last year, I branched out and tried new things.  My eggs were in phenomenal demand (I am still in awe of how many weeks people patiently waited to get some of their own).  I started making headpins.  And buttons.  Which makes me wonder, what will I do this year that is new?  Perhaps a twist on my buttons.  I have some ideas brewing, but haven't put them into effect yet.

Over the last six months, my focal bead sales have increased.  As a result, I have started making more of those.  Those sales continually surprise me because some of them are expensive (at least in my opinion).  I suppose all of my sales surprise me, but that is more because I'm just not a true beader.  And the sales are constant reinforcement that people like my work, which is so wonderful in itself.

I need to make more worry stones this year.  I'm out of all of them right now and don't even have a spare to keep in my pocket.  Worry stones make me happy.  My torch time over the last year has been more limited, so I have not devoted as much time to worry stones since they take me upwards of 30 minutes each to make.  Honestly, I've got bills to pay and have focused on making sets of beads that are more likely to sell faster than the worry stones.  Maybe this will be the year those two factors change for me.  We'll see.

As far as blogging, I feel I've been pretty scattered.  Some weeks, I'm on a roll and diligent about posting and setting up posts in advance.  Other weeks are spent flying by the seat of my pants, with days passing between posts.  I'm pretty sure the number of pics of my kids have increased over this last year, but you have stuck with me through them all.  I apologize to those of you are here strictly for the beads, but do appreciate the fact you are good, kind people and keep coming back to check in.  I think my number of random posts has also increased, which says something about the state of my mind and lack of focus or planning.  Whaddya think, is it part of my charm?  :)

Many of the blogs I follow, I follow because I'm more interested in getting to know the blogger and what they do in their day-to-day lives moreso than the beads/jewelry they are creating.  Sometimes I tend to zone out a little on the bead/jewelry paragraphs (it feels a little like work to me and I admit I just don't feel I fit in as a jewelry designer) and scan for the tidbits about personal lives, pets and kids or even vacations.  I feel safe with you all, being able to share bits and pieces of my personal life with you on my blog.  Thank you for that.

I have struggled to keep my torch top clean and organized, but am pleased I am keeping my glass cabinet neat and tidy.  I don't think either one of these things will change.  I have struggled with setting time commitments on when I will finish custom orders, which leaves me wondering what do I need to do to change that going forward.  Buckle down and just meet the commitments?  Or be better about adding a disclaimer about when I will have beads cleaned and photographed for approval.  At some point, I know it will no longer be okay to hope people will understand.

This past month, I have felt like I am on the slow climb of the first roller coaster hill.  I am filled with anticipation for this new year.  New plans are in the works to push me on a different path, but it is without a timeline on the events.  I feel like I'm wearing a blindfold on this roller coaster and have no clue how many more little clicks and ratchets I will hear before I reach the top.  There is no one sitting shotgun to whisper in my ear that it's just another breath or two away before plummeting down the hill at breakneck speed.  I am excited and a little bit terrified.

One of my beads was included in the book Chainstyle (and on the cover, no less!) and others were included in magazine publications when other jewelry designers incorporated my beads into their work.  That was a major thrill being able to walk into my grocery store or book store and pull out a beading magazine and see my beads.  My own dash with a little celebrity.  ;)  I also paid for an advertisement in the Artisan's Village section of BeadStyle magazine last year.  That was pretty cool, but I have no way of knowing if that really brought me any new business.  I have heard that some of my beads are featured in Lorelei's jewelry designs in the new book Wire Style 2.  Now I have to buy myself a copy!

So that is as far as my brain is stretching right now on my lampwork and blogging.  If you have new ideas on things I could do better or differently, I would love to hear what you have to say.  It is national de-lurking month, after all.  ;)

13 comments:

TesoriTrovati said...

I think you are pretty awesome Kelley! Your family is so dang cute, I love seeing pictures of those kids. I know I don't take nearly enough photos of my own kids. I don't think they will let me. I agree, that I am not all about the beading on blogs. I would rather get to know someone, have them share in the conversation. I think your evolution is very lovely. Your eggs are still hot and awesome. And your blog is a welcoming retreat. Keep it up!
Enjoy the day!
Erin

Artisan Clay said...

Congratulations on your anniversary Kelley!
Here's to many more!

My Life Under the Bus said...

I wouldn't worry about impresing us with your *awesomebeadness* I think the thing I like about blogging is exactly what you stated - getting to know the person. Which often makes you like their stuff even more - does that make sense? I think we all like to connect to others and get a sneek peek. That bumpy focal is freaking delicious - what kind of glass is that? -it's slightly magical. Yes some eggs are on my list of "beads to buy" : ) I think we all think somebody else knows what they are doing but in reality most of us are "flying by our pants!" me included!

EB Bead and Metal Works said...

Way to go Kelley! I love reading about people's daily lives and seeing photos of the kiddies! It is cool seeing what other people do day to day and also what they do in their artwork. I still love your eggs and I have plans for the last couple of them I have. I first have to get the pendant enameled and then put it all together. It will be a sad day when I use those eggs, but I know they will go to a good home. It will be fun to see what new bead you will make.
Have a great week!
Beth

Nicki said...

I love your beads, Kelley, but I come to read your blog, because I feel I got to know you so well, and you really feel like a close friend to me. I care about you and your family, and I love your stories. Happy anniversary.

Lori~Studio Waterstone said...

VERY interesting post. My how your beads (and photography) have progressed over time. You're truly an artist now in every sense of the word.

That roller coaster can be daunting, no? I'm thinking of one of my favorite John Meyer songs about being on the train and "not for one minute change the place you're in". (it's mostly about growing old - but also about life) It's scary - but an adventure nevertheless. I think it all has to do with your mindset and yours seems to be on the right path.

And that's all I've got to say about that. :)

SummersStudio said...

Kelley, I love you just the way you are. Like you, I like getting to know the person behind the beads. I like to know how people think about what they make and how that fits into their lives outside of beads. Yours is a lovely blog that I love reading. Just keep on being you!

Pretty Things said...

An awesome post. I think it's so interesting when we look back. I do that sometimes and am surprised at what I see. I look ahead and wonder -- what's out there?

I'm enthralled with your photographic skills -- the pictures of your kids and all. I hope to improve on that this year, but so far all I can do with my new DSLR is turn it on and take the lens cap off.

No seriously. That's ALL I can do. I can't even get the thing to "see" a picture for me. o-0

Mellisa said...

I have to second the sentiment that your amazing photos paired with the little personal tidbits are what keep me coming back (not to mention the beady eye candy of course)! Keep doing what you're doing...randomness and all :)

Mellisa said...

Fine, you called me out on it...I'm here for Little Horse...and Little Horse only ;)

Evie's Tool Emporium said...

Love the idea of National De-Lurking Month! Your photography inspires me! I own a great camera and need to carry it with me more often to ge more "of the moment" photos! Glad to hear your annual review went well! Always a relief!
Congrats on your Etsy anniversary and I wish you continued success!
Michelle-

Lorelei Eurto said...

i am guilty of the lurking. I vow to be better at leaving comments this year.
Your post is beautiful, your photos have improved 100 times over, and your blog has many facets which is why I read it on a regular basis. I am looking forward to what you come up with for 2011. Whatever it is, will be as fabulous as you are! xox

Carol said...

Thanks for sharing your early experiences with Etsy.I just started a blog and am getting ready to set up shop on Etsy. So maybe this will help me be prepared for what happens. And yes, it is fun reading about people's lives.

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